Our Mission

Seek. Share. Inspire: Everything we do is about uniting the pet community through knowledge, integrity, innovation and leadership.


Our Vision

Nurturing a healthier, more productive and collaborative pet industry that enriches both pet and human lives.


Our Core Values

What drove us in 1950 continues to drive us today – core values that are at the heart of our purpose and product. All at the service of an industry that we care passionately for.